The 1% of Which You Want No Part

What Happens to Skin as Collagen Declines

Your collagen decreases 1% a year, every year, starting from your mid-20s. It sounds small, until you realize what 1% a year actually does to your skin.

Collagen is the protein scaffolding beneath the skin—the infrastructure that  keeps it firm, lifted, and resilient. As collagen levels decline, skin structure softens, elasticity fades, and surface spring becomes…well, less springy. Fine lines deepen, dryness increases, and those crepe-like comparisons start to make sense. If you don’t believe me, read this. 

So while no one wants to be a part of this 1%, we all are—it’s biology. When I was starting Biography, I started researching and asking trusted advisors what we might do to address this natural loss. That became a deep dive into a blur of overwhelming, contradictory information, and experimentation with products selling over-engineered solutions to an understandably desperate audience.  

Depending on how past your mid-20’s you are, you either know—or will know soon enough—how our bodies react as collagen disappears. Wrinkles, sagging, and rough skin; joint pain, stiffness, and reduced mobility; even weakened hair and nails. Collagen truly is fundamental in literally holding us together.

The language around these changes to our bodies has often struck me as defeatist, negative, down-right rude. We’re told to fight it. Stop it. Disrupt it. “Anti” everything. 

But life is for living. So what if we just replenished what time and sunlight quietly take away? Collagen decline is natural—rather than a crisis, it’s a turning point. So let’s not pretend we’re broken, and let’s not panic or worry ourselves sick with anxiety. Instead, let’s support our skin, love it, nourish it–take care of what we’ve got.  

Biography believes that less is more, especially when it comes to ingredients. We don’t need 10 panic-fueled steps every night at the sink; we just need one good one.  And that’s where Golden Ray comes in. 

Golden Ray is our collagen-supporting face oil, powered by French Marine Algae and antioxidant-rich botanicals including rosehip, naturally high in vitamin A. It helps replenish what time and sunlight quietly take away—firming skin, restoring bounce, and delivering deep hydration without the shine. The finish? Skin that looks quietly radiant.

At 20, glow is free. After that? It takes intention, my friends, and attention. It doesn’t mean complexity; maybe simply a bottle on your shelf you actually finish.  That’s the best way to respect the 1%.