Skincare's Solstice
One oil. Once a Year. A Biography Tradition.
When the sun’s extra, so are we.
Every year, during the third week of June, the sun reaches its apex and lingers just a little bit longer. The light stretches long and slow across the day, making time feel generous, radiant, and blurry in the best way.
At Biography, we mark that occasion with a ritualistic tradition of our own, Long June Day.
On the summer Solstice, the longest day of the year, we offer our best-selling Long June Calm Face Oil for a price that matches the day of the month. This year, you can purchase a full-size or Mini Long June for just twenty bucks on June 20th.
We aim to promote more than just a product; we strive to instill confidence.
The truth is, Long June isn’t just our bestseller, it’s the product that converts skeptics. And we believe the best way to challenge old ideas about face oil is to let people try it, generously.
“This isn’t a money-maker for us; it’s more of a loss leader at 80% off,” says Linda Thompson, Biography’s founder. “We do it because oils are still misunderstood—too often seen as heavy, complicated, breakout-causers or niche. That’s the gap Biography is closing. And Long June is the product to do it. We want everyone to experience the difference face oil makes, and to enjoy one luxurious step to your routine, instead of 10 ineffective ones.”
A face oil for summer skin
We made Long June for real summer skin, skin with lines and pores and the occasional blemish—not the airbrushed kind from a beauty ad, but the face that stayed too long at the party, for the cheeks that overstayed the SPF, and the forehead that met the heat head-on.
Our products are plant-powered, clinically considered, and made for people with carry-ons and destinations - for those who aren’t afraid to live life, and want to care for their skin while they do. It’s for those who want to know that what they’re putting on their face is high performing, developed with care, and good for the planet they love to explore.
The Economics of Generosity
The idea is simple: if you want to change what people expect from skincare, you have to give them a reason to believe.
Sixty percent of people who try Long June Calm Face Oil become regular users. Why? “Because people get to try a face oil that actually works,” laughs Thompson. “That’s why we do this.”
In an industry of promotion and shrinking margins, this strategy doesn’t make traditional sense. But then again, we’re not traditional. We don’t market fear and insecurity. We believe you’re enough, just as you are. And we're doing this because we really believe oils are the future of skincare: more effective, more luxurious, and more compatible with skin’s natural repair processes than traditional water-based creams.
“If we have to bend the economics on one day to build a habit that lasts all year, we’ll do it, “ Thompson says, “Every summer.”
Stay calm. It’s June.
—Biography