Why a Skincare Startup Would Stop Selling a Best Seller

It's rare for a consumer brand to suspend sales of a top product, even temporarily. It's even more of an anomaly when you're an upstart. However, that was the juncture we found ourselves circling when our rose oil, a cornerstone ingredient of Petty Grudges, became unavailable.

That note was a major component of what our fans loved about Petty Grudges, crucial to what the user felt and experienced when applying the oil. For Biography, a boutique skincare brand, every challenge can feel existential. However, our business's character is not just shaped by facing challenges but by the team's vision to look beyond them. It's about seeing the potential in opportunities that lie just beyond the immediate problems.

so we halted sales of a best-seller rather than substitute, opportunistically.

IN OTHER WORDS...

Rather than cut corners or find hasty substitutes, Biography waited.

BEHIND A 6 MONTH CURTAIN: WHERE HAS PETTY GRUDGES BEEN?

As much as our customers adored it, we always felt the zesty pink grapefruit slightly overshadowed the elegance of the rose. The absence of it offered a silver lining—a chance to refine, to re-calibrate.

That last part is crucial in the modern age. Businesses are defined by transparent action, not lofty promises. Luckily, this ethos lies at the heart of why we set out to create Biography in the first place. We don’t believe in compromising on a note, lest we risk losing the entire symphony. So we set out to capitalize on an opportunity when restocking Petty Grudges, with one last edit.

But why?

Our product team embarked on exhaustive research, determined not to settle. Not our first rose sample, nor the 10th, made the cut. Yes, talk about a pursuit that was demanding on our team, both emotionally and in its impact on the business.

At Biography, every ingredient is chosen with scrutiny and authenticity, ensuring that our products tell a story—just like the faces they touch. Our commitment goes beyond merely meeting expectations; we seek to understand them through the perspective of our customers. Shortcuts? They're not in our vocabulary or our ethos.

This isn't our promise—it's the standard our customers set for themselves.

Petty Grudges is not just back—it's reborn with a depth and richness we believe will enthrall both our dedicated fans and newcomers alike. This journey has not merely been about restocking a product. It's about reaffirming our promise, celebrating integrity over immediacy, and ensuring you receive nothing short of our best.

We are actually grateful for your impatience. That spoke volumes– and honestly we loved the noise. Your candid feedback kept us going, and we hope we did honor to just that sentiment.

Here’s to the new chapter of Petty Grudges—crafted with love, patience and commitment. Never count the Biography team out in a grudge match, no matter how small the detail, or petty the grudge it may be.